GambitPricing and licensing
Gambit Standard is free for sites of up to 10 users and priced per Jira user above that, and Advanced goes on sale once Atlassian approves editions.
Editions at a glance
| Free | Standard | Advanced | |
|---|---|---|---|
| Who it's for | Teams on sites of 1 to 10 users | Growing sales and success teams | Teams that want more AI, longer history and higher limits |
| Price | $0 | From $2.50 per user per month | From $4.00 per user per month; $29 a month for a site of 10 or fewer users |
| The whole CRM: workspace, Ask bar, customer panels, Gambit's Jira fields, dashboards, import, the SaaS and Professional services packs | Included | Included | Included |
| Private deals and private threads (paid Jira plans) | Included | Included | Included |
| Ask | Ask for a report within a monthly AI allowance | Included, within each person's fair-use limits | Included, within each person's fair-use limits, with more monthly AI |
| Summaries, next steps, health reasons, drafts and AI proposals | Included | Included | |
| Background mail and calendar capture with Gambit Mail Sync | Included | Included | |
| Monthly AI included | A monthly AI allowance for Ask | 25% of your monthly price, at least 500 AI actions for each person who uses AI, and 1,000 for the site | 35% of your monthly price, at least 500 AI actions for each person who uses AI, and 1,000 for the site |
| Activity history | 13 months, then archived | 13 months, then archived | Kept as long as you choose, with full export |
Free is Standard on a small site: you don't choose it, your site size does. Atlassian bills apps by the number of users on your Jira site, so a site with 10 or fewer users pays nothing for Gambit on Standard.
Free on Standard for sites of 1–10 users: the whole CRM, the SaaS and Professional services packs, and Ask for a report within a monthly AI allowance, without background capture, summaries or drafts.
Why teams choose Advanced
Advanced is everything in Standard with more power:
- A larger AI budget. Advanced's share is 35% of your monthly price, against 25% on Standard: at 50 users, 7,000 AI actions a month against 3,125. Both editions also give at least 500 AI actions for each person who uses AI, so Advanced adds the most when a few people use AI heavily.
- Full activity history, kept as long as you choose. Keep every change searchable for 13 months, 2, 3 or 5 years, or forever, and export the full history in one file.
- Higher Ask and agent limits. For example, 40 follow-up questions in one Ask thread instead of 20, 120 AI requests per person per hour instead of 60, and 50 proposals per person per hour from Rovo instead of 20.
- Background capture on small sites. A site of 10 or fewer users on Advanced captures email and calendars, and Gambit Mail Sync stays $0.
What's on sale at launch
Gambit goes on sale on the Atlassian Marketplace at launch.
- Standard, with the free tier, is on sale from launch day, together with Gambit Mail Sync.
- Advanced goes on sale once Atlassian approves Gambit's editions, which follows Atlassian's approval of the app itself. Until you see it, start on Standard: you can change edition later in Manage apps and keep everything you've built.
Prices
Prices are per Jira user per month, billed by Atlassian. An annual subscription costs 10 times the monthly price, so you get two months free.
| Users on your Jira site | Standard | Advanced |
|---|---|---|
| 1 to 10 | $0 | $29 a month for the site |
| 11 to 100 | $2.50 per user | $4.00 per user |
| 101 to 250 | $0.75 per user | $1.20 per user |
| 251 to 1,000 | $0.30 per user | $0.48 per user |
| 1,001 to 2,500 | $0.15 per user | $0.24 per user |
| 2,501 and up | $0.10 per user | $0.16 per user |
A site of 11 to 100 users pays the 11 to 100 rate on every user, so 15 users pay for 15. Above 100 users, each rate applies only to the users inside its band, so large teams pay much less per person.
| Users | Standard per year | Advanced per year |
|---|---|---|
| 10 | $0 | $290 |
| 50 | $1,250 | $2,000 |
| 100 | $2,500 | $4,000 |
| 300 | $3,775 | $6,040 |
| 1,000 | $5,875 | $9,400 |
Atlassian counts every user on your Jira site, not only the people who use Gambit. Settings › Plan and usage shows "Billed Jira users". In everyone mode, CRM users reads "Everyone in Jira", with no count: everyone who can open the CRM space uses Gambit, so CRM users are the billed Jira users. Group modes keep the CRM-user count. Agent accounts, such as Rovo agents, never count as CRM users.
Gambit Mail Sync
Gambit Mail Sync captures Google Workspace email and calendars onto your Jira work items. It has one edition.
Mail Sync requires an active Gambit subscription.
| Users on your Jira site | Mail Sync |
|---|---|
| 1 to 10 | $0 (background capture when Gambit is on Advanced, bought or on its trial, once Advanced is available) |
| 11 to 100 | $0.25 per user |
| 101 to 250 | $0.10 per user |
| 251 to 1,000 | $0.05 per user |
| 1,001 to 2,500 | $0.03 per user |
| 2,501 and up | $0.02 per user |
The same band rules and annual pricing apply. A 100-user site pays $250 a year for Mail Sync; a 1,000-user site pays $775.
Google Workspace capture is connected by the IT admin; Microsoft 365 capture is coming soon; personal Gmail accounts aren't captured; capture is labelled beta.
The Gmail sidebar is coming soon with Gambit Mail Sync.
AI included in your subscription
Gambit's AI is included in your subscription, with fair-use limits. On paid plans, Ask and the other AI a person starts count against that person's daily and monthly fair-use limits, and your admins can give a person more; summaries and other automatic AI draw on their own monthly pool. When a limit is reached, reports, search and everything else keep working.
Each month your site gets the larger of two amounts: your edition's share of the monthly price (25% on Standard, 35% on Advanced) or 500 AI actions for each person who has used Gambit's AI in the last 30 days, with at least 1,000 for the site.
Admins see your site's amount, the month's AI actions, who is using them and the reset date in Settings › AI budget. Offers for more AI appear only to admins, never to the rest of your team. Need a little extra in a busy month? Gambit support can add AI actions to your site with a free top-up code.
Gambit's own AI, capture and background jobs are included in your subscription and use neither Rovo credits nor Automation steps. The Gambit agent in Rovo, Rovo Studio agents that use Gambit's tools, and Automation rules built from Gambit's templates or actions use your Atlassian allowances: Rovo credits from 3 Dec 2026, and Automation steps from your first renewal on or after 3 Dec, shown per rule in your admin Usage tab.
Free trials
On a site of 11 or more users, start a free trial from either Marketplace listing. A trial gives you every feature of the edition you're trying, including background capture and that edition's monthly AI, with at least 1,000 AI actions. On a site of 10 or fewer users, Standard is free and doesn't capture email, so there is no Standard trial: capture, summaries and drafts there come with Advanced, bought or on its trial, once Advanced is available. The Gambit workspace shows "Trial: N days left", and Gambit admins get a reminder in Gambit seven days and one day before the trial ends.
When a trial ends and your Atlassian account has a payment method, the trial becomes a monthly subscription and nothing changes. Without one, everything you created stays in Jira: a site of 10 or fewer users moves to the free tier. A larger site becomes read-only in Gambit: your team can still open every record in Jira, and buying a subscription switches everything back on.
Buying through a Solution Partner
Atlassian Solution Partners can quote and buy Gambit and Gambit Mail Sync for you through the Atlassian Marketplace, together with your Atlassian subscriptions. Atlassian's Solution Partner discount applies to both apps. Ask your partner for a quote, or contact us through support if you'd like an introduction.
Changing or ending your subscription
- Standard to Advanced. Change edition in Manage apps. The larger AI budget, longer history and higher limits apply straight away.
- Advanced to Standard. Activity history older than 13 months moves to downloadable monthly archive files on the next daily run. Nothing is deleted.
- When a subscription lapses. Gambit shows "Gambit's subscription isn't active" to admins and becomes read-only: no AI, no capture and no imports. Your records stay usable in Jira, and Gambit keeps private deals and private threads private.
- Uninstalling. Your deals, accounts, contacts and email stay in Jira. See what you keep.
- Jira plan. Gambit works on every Jira plan. On Jira Free, everyone on the site sees every record; private deals and private threads need Jira Standard or above. See Jira plan limit.