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Your CRM, inside Jira.

Gambit is a CRM that runs inside Jira Cloud. Deals, accounts and contacts are Jira work items, so a rep seesReps see the support requests, demos, ideas and bugs linked to each deal.

Free on Jira sites of up to 10 users. Built on Atlassian Forge.

Sample deals at Davis Hospitality, an invented company.

Grab a tile and throw it.

Your old CRM was a separate app.

Deals sat in one tool and the work in Jira, so reps copied updates by hand.Reps copied updates from Jira by hand.

With Gambit, deals are Jira work items.

They show up in Jira search, under your site’s permissions.

Your CRM

Your work, in Jira

Drag a tile into your CRM.

  • Sample data: the objects in this scene are drawn from an invented hospitality company.
  • Renewal, Highgate renewal 2027-2030, $2.12M, Closes Jan 31, 2027
  • New deal, Omni Hotels & Resorts, $1.56M, Closes Dec 16
  • Expansion, Pyramid Global Hospitality, $222k, Closes Dec 18

Support request

On Highgate’s support request, Kayla Brooks seesSupport sees the $2.12M renewal on the request.

Group pickup stopped syncing at six hotels Highgate manages. Gambit’s panel on the request shows what Highgate pays and when it renews.

See how the customer panel worksHow the customer panel works

Kayla Brooks's support request about group pickup at six Hyatt-branded hotels, open in Jira, with Gambit's customer panel showing Highgate at $2.0M a year, health 90 Healthy, and its $2.12M renewal closing Jan 31, 2027.
Kayla Brooks's support request about group pickup at six Hyatt-branded hotels, open in Jira, with Gambit's customer panel showing Highgate at $2.0M a year, health 90 Healthy, and its $2.12M renewal closing Jan 31, 2027.

Highgate pays $2.0M a year. Health 90.

Renewal: $2.12M, closes Jan 31, 2027

Highgate’s Work tab puts the renewal and its Jira work on one timeline.Reps see the fix and the renewal on one timeline.

The fix is planned for Nov 17, and Claire Avery promised it to Highgate by Nov 24.The fix is planned for Nov 17, a week before the Nov 24 promise.

See how promises reach deliveryHow promises reach delivery

Highgate's Work tab in Gambit: the Events pickup fix in Venues 26.11 on Nov 17, before the promise to Highgate due Nov 24 and the $2.12M renewal on Jan 31, 2027, with the pickup request open since Oct 6.
Highgate's Work tab in Gambit: the Events pickup fix in Venues 26.11 on Nov 17, before the promise to Highgate due Nov 24 and the $2.12M renewal on Jan 31, 2027, with the pickup request open since Oct 6.

Feature idea

Nine hotel companies asked Davis for owner reporting.

$9.1Ma year from the eight that are customers

Laura Pinto, Davis’s product manager, ranksProduct ranks ideas by what their customers pay.

See how Revenue impact worksHow Revenue impact works

Laura Pinto's idea in Jira Product Discovery, owner reporting on Insight, with Revenue impact $9.1M ARR at stake · 9 accounts, second in the Jira filter of ideas sorted by requesting ARR.
Laura Pinto's idea in Jira Product Discovery, owner reporting on Insight, with Revenue impact $9.1M ARR at stake · 9 accounts, second in the Jira filter of ideas sorted by requesting ARR.

Sorted by Revenue impact

Send to product from Pyramid Global Hospitality's deal adds Pyramid, at $2.39M a year, to the owner reporting idea, raising its Revenue impact from $6.71M to $9.1M across 9 accounts.
Send to product from Pyramid Global Hospitality's deal adds Pyramid, at $2.39M a year, to the owner reporting idea, raising its Revenue impact from $6.71M to $9.1M across 9 accounts.

Claire adds Pyramid to the idea from its $222k deal

Claire added Pyramid’s request from its $222k deal.

Customer demo

On Omni’s $1.56M deal, Claire finds the demo and its six emails.The demo and six emails are on Omni’s $1.56M deal.

Gambit Mail Sync files each email and meeting on the deal.

Mail Sync is a second app for Google Workspace or Microsoft 365. Capture needs a paid Gambit plan; sites of 1–10 users get the sidebars free.

See how Mail Sync files email on dealsHow Mail Sync files email on deals

Omni Hotels & Resorts' $1.56M deal in Gambit, in Negotiation and closing Dec 16, with the Nov 9 legal review and Claire Avery's order form email of Oct 28 on its Timeline, and the Jun 4 demo, a child work item of the deal, in Jira.
Omni Hotels & Resorts' $1.56M deal in Gambit, in Negotiation and closing Dec 16, with the Nov 9 legal review and Claire Avery's order form email of Oct 28 on its Timeline, and the Jun 4 demo, a child work item of the deal, in Jira.

Filed by Mail Sync

The demo, a child work item

Ask

Claire types a question, and Gambit drawsAsk a question. Gambit draws the chart. the chart from 30 open deals.

Open pipeline this quarter is $14.7M. Highgate’s renewal closes Jan 31, so it isn’t counted.

See how Ask worksHow Ask works

$370k

Qualify

$243k

Discovery

$6.44M

Proposal

$7.67M

Negotiation

Gambit's answer to "What's our open pipeline by stage this quarter?": $14.7M of open pipeline from 30 deals, most of it in Proposal ($6.44M) and Negotiation ($7.67M).
Gambit's answer to "What's our open pipeline by stage this quarter?": $14.7M of open pipeline from 30 deals, most of it in Proposal ($6.44M) and Negotiation ($7.67M).

Omni’s $1.56M deal is in Negotiation

The same $14.7M pipeline report as a gadget on the Jira dashboard Sales this quarter, beside a Jira filter with the Events pickup fix in Venues 26.11 and the attrition re-run task in Venues 26.12.
The same $14.7M pipeline report as a gadget on the Jira dashboard Sales this quarter, beside a Jira filter with the Events pickup fix in Venues 26.11 and the attrition re-run task in Venues 26.12.

Saved as a report, on a Jira dashboard

Saved as a report on a Jira dashboard.

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Pricing

Free on Jira sites of up to 10 users.

From $2.50 per user a month for 11 to 100 users, lower above 100, with a free trial. Billed by Atlassian.

  • Free on Standard for sites of 1–10 users: the whole CRM, industry packs and Ask, with about 60 to 100 Ask analyses a month; background capture, summaries and drafts need a paid plan.
  • On Jira Free, everyone sees every record; private deals need Jira Standard or above.

Full pricing and licensing

For your Jira admin

  • Built on Atlassian Forge. Gambit runs in your Jira Cloud site, on Atlassian-hosted infrastructure.
  • Gambit’s AI is hosted by Atlassian. Answers use only what the person asking can open, and your data isn’t used to train models.
  • Uninstall, and your CRM stays in Jira. Deals, accounts, contacts and email stay as Jira work items.